Casinos pioneered the practice of reinvestment as a way to reward high-value guests and players. But they risk leaving too much money on the table if they don’t update their loyalty and player development strategies with new technology. Properties that still rely on casino blocks to fill rooms and on the intuition of a pit boss to comp the right players aren’t playing with a full deck in today’s highly fragmented gaming industry. Fortunately, new casino Revenue Strategy solutions use predictive analytics and spending data from across the new profit centers of integrated resorts to value guests more holistically than ever before. Those data-driven insights can lead to more targeted loyalty offers, upgrades and marketing — and, ultimately, better profitability.
In this free webinar, learn from Pearl River Resort and Duetto about the benefits of a more dynamic reinvestment strategy, including:
Director of Planning and Analysis
Executive VP of Operations and Marketing
Solutions Engineer, Global Casino Accounts