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Duetto Pulse Report - Media

Edition 12, September 17, 2020

Contact Press@DuettoCloud.com for inquiries. 

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Welcome to the latest edition of the Duetto Pulse Report, providing hoteliers around the world with free access to data that could prove helpful when quantifying changes in your region's demand.


Labor Day Hotel Bookings Show Driving Distances Keep Climbing In Search of a Getaway


Duetto’s Pulse Report Sheds Light on Labor Day Hotel Activity - Read the Press Release

This edition of the Pulse Report shows some significant increases in pick up, web traffic and pace across most markets. The NA and LATAM regions’ success have been inevitably boosted by the Labor Day holiday weekend, however, Hawaii was the one state that didn’t show an increase at all and actually contracted. Greater China is leading the success in the APAC region showing a 340% increase in net pick up volume for September, and Europe has also seen significant increases in pick up and web traffic compared to the last Pulse Report. However positive this data is, it’s still important to remember that levels are considerably lower than the same time last year.

  • North America

  • LATAM

Key Dates in North America

MAR 11: US announced travel restriction for Europe.

MAR 26: US led the world in confirmed cases.

MAY 22: By Memorial Day Weekend all 50 US states had lifted (or partially lifted) stay at home restrictions.

JULY 8: US reached 3M confirmed cases.

JULY 11: Disney World in Orlando, FL reopened.

Weekly Net Pick Up by Stay Month

Duetto_Pulse_Report_Week-27_NA-Weekly Net Pickup by Stay Month

This graph shows the volume of net room night pick up (new bookings minus cancellations) broken down by stay month made during the most recent two weeks (August 24 - September 6).

The percentage indicates the variance in comparison to the last Pulse Report.

North America as a whole was able to produce triple digit percentage increases over the prior Pulse Report in the short-term covering September (+124%), October (+141%), and November (+304%). This is largely driven by the Labor Day holiday which occurred in our most recent week of data.

When we dive deeper into the data and run the analysis at a state level, we find the best performing states include Colorado (+432%), Louisiana (+590%), and Nevada (+272%).

Although New York State did not generate any exceptional numbers, it is worth mentioning that it was up 67% in net new pick up, and even more noteworthy is that New York City was up similarly at +66%.

While almost every single state in the US grew Pulse vs Pulse in this edition, one state did contract - that was Hawaii. Its net new pick up versus our last report is down 6%.

Although Hawaii was the only state down, several other states had especially low pick up for a major holiday weekend. Those include the District of Columbia (+8%), Michigan (+18%), Texas (+16%), and Washington State (+11%).

Please note that in the above commentary (unless otherwise noted), where %’s are stated, they are specifically for the entire observed period of the chart (the next 16 months through the end of 2021).

On The Books vs. STLY by Stay Month

Duetto_Pulse_Report_Week-27_NA-OTB

This graph shows the evolution of reserved status room night volume for future stay dates broken down by stay month during the last four Pulse Reports, spanning eight weeks.

The percentage indicates the variance compared to same time last year for the most recent week’s data.

The OTB vs STLY graph shows the typical bittersweet story that we’ve all experienced thus far - that is, pace improved in a meaningful way, but is still down significantly to the prior year.

Our ‘Honorable Mention’ goes to September 2020 thanks to the holiday weekend of Labor Day, the pace increased by about a quarter of a million bookings across the region.

Nevertheless, September 2020 remains behind STLY by 61%.

Volume of Web Traffic by Stay Month

Duetto_Pulse_Report_Week-27_NA-Web-Traffic

This graph shows volume of web traffic data (bookings, regrets, and denials on brand.com) for future stay dates, broken down by stay month.

The percentage indicates the variance in comparison to the last Pulse Report.

All in all web traffic for North America was strong, especially in the short-term. For the remaining months of 2020, we saw nearly triple digit growth for every stay month versus our last Pulse Report. The Labor Day holiday inevitably contributed to that.

Most states within the US saw a healthy uptick in web traffic but the most noteworthy include Tennessee (+219% Pulse vs Pulse), New York (+167%), and New Mexico (+130%).

Some states, while still producing positive results, came up short compared to others. A few examples include Florida (+81% Pulse vs Pulse) and Georgia (+56%). It is perhaps worth noting that Florida has consistently carried heavy web traffic through the pandemic, and although its growth was lower, the state’s baseline was much higher.

Key Dates in LATAM

MAY 8: Brazil emerged as a new global hotspot with more than 270,000 confirmed cases and 18,000 deaths.

May 24: US banned travel from Brazil as the country’s reported death toll exceeded 23,000.

May 26: Mexico’s reported case count reached 71,000, despite plans to reopen tourist destinations, including Cancun, on June 1.

JUNE 13: Brazil is ranked second worldwide for Coronavirus cases.

JULY 9: Three heads of state now confirmed COVID positive: Bolivia, Honduras, Brazil.

Weekly Net Pick Up by Stay Month

Duetto_Pulse_Report_Week-27_LATAM-Weekly Net Pickup by Stay Month

This graph shows the volume of net room night pick up (new bookings minus cancellations) broken down by stay month made during the most recent two weeks (August 24 - September 6).

The percentage indicates the variance in comparison to the last Pulse Report.

For the second Pulse Report in a row net new bookings into LATAM show a large uptick for stays in the month of September 2020 (+254% compared to the last report), but for the first time we see growth in new bookings beyond the 30-day window. This week we see new pick up for October stays up 129% to the previous report and November stays up 203%.

While Mexico continues to be a key contributor to this pick up and to show progress in the correct direction, we do see a lesser degree of growth in the country than we did in the previous report and a relatively healthy amount of growth in net new bookings into the Caribbean.

Beyond the 90-day booking window, however, we continue to see very little movement across the region.

On The Books vs. STLY by Stay Month

Duetto_Pulse_Report_Week-27_LATAM-OTB

This graph shows the evolution of reserved status room night volume for future stay dates broken down by stay month during the last four Pulse Reports, spanning eight weeks.

The percentage indicates the variance compared to same time last year for the most recent week’s data.

Despite the increase in net new bookings over the past few weeks for the 90-day window, overall pace into Latin America remains anemic and shows little signs of meaningful growth as compared to prior years.

Fortunately, as we saw in the previous report, there does not seem to be a month where pace is moving backwards, but largely all months remain significantly behind STLY, with September still down 63%.

Weekly Volume of Web Traffic Searches by Stay Month

Duetto_Pulse_Report_Week-27_LATAM-Web-Traffic

This graph shows volume of web traffic data (bookings, regrets, and denials on brand.com) for future stay dates, broken down by stay month.

The percentage indicates the variance in comparison to the last Pulse Report.

As has become the trend throughout the summer months, look-to-book web traffic into Latin America is not as impressive as other major markets. For the remaining months of 2020 it averages about 37% (increase versus prior Pulse Report) which is a decrease in growth as compared to what we saw two weeks ago.

As we look ahead to the first quarter of 2021, we should remember that in the previous Pulse Report we saw increases above 100% Pulse vs prior Pulse. We speculated that this could have been an indicator that transient travelers are betting on safer travel potential into next year. Unfortunately, the latest data shows a significant slowdown in the rate of growth with web visits for Q1 2020 growing only 41% to January, 43% for February, and 23% for March.

Want to know more about how these metrics can inform your strategy?


 

This report was written by Duetto Industry Experts

Hannah Weller Barrise

Director of Hospitality Solutions, Americas

Hannah is the newest member of Duetto's team of Solutions Engineers and brings with her nearly 10 years of Revenue Management experience. Prior to joining Duetto Hannah held the role of VP of Revenue at London-based Ennismore where she focused on the US expansion of the innovative hotel brand The Hoxton. Hannah's hospitality career also includes the roles of Regional Director of Revenue at Hersha Hospitality Management and Area Director of Revenue at Denihan in New York City.

Juan Ruano

Director of Hospitality Solutions, EMEA

Juan’s current role overseeing the Solutions Engineering function within the EMEA region at Duetto follows on almost 4 years in Customer Success supporting some of our most valued customers. Prior to joining Duetto he worked for a specialist Revenue Management consultancy supporting many of the best known hotels in London (United Kingdom). Juan’s hospitality career has included working in operations internationally for some famous hotel groups such as Mandarin Oriental, Como Hotels and Resorts and The Savoy.

Isabel Eisenach

Solutions Engineer, EMEA

Isabel joined the EMEA Solutions Engineer team coming up to a year ago and in parallel currently supports one Duetto Enterprise customer in a Customer Success role. Isabel’s hospitality career took her from a Swiss education through operational experience at well known properties such as the Mandarin Oriental Kuala Lumpur and The Landmark in London through to cluster Revenue Management roles. She joined Duetto after over three years as a consultant and Key Account Manager for a technology company specialized in integrating and processing hospitality data sources to provide solutions that support hotel teams in data aggregation and visualization.

Daniel Lofton

Director of Hospitality Solutions, Americas

Daniel has served in several roles throughout his time at Duetto over the last four years, with the lion’s share of his time spent in consulting, working in the field with Duetto customers to optimize their revenue strategy. Prior to that, he was a Director of Revenue Management at Landry’s Hospitality where he worked with both their gaming and non-gaming hotels. Over the course of seven years with them, he handled property openings, brand transitions, and expansions.