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September 2021 |Across the Americas, users project occupancy percentages to remain relatively consistent in the low-60s from September through November, before dropping to an annual seasonal low 50% in December. YoY ADR growth remains highly elevated through the balance of the year. Group demand growth outpaces transient demand growth from September to November, but partially due to the low single-digit group occupancy base. Users do not expect group demand to outpace transient in December with group occupancy falling to just 6% across the global region.
On the Books
With shorter booking windows, booking pace of new transient reservations and group blocks is off-the-charts for September, and while still elevated, reports more moderate growth from October through December.
Except for October, cancellation activity is seeing double-digit increases in the remaining months of 2021 including a +25% jump in December.
On-the-books is well ahead of the prior year in every month for the balance of 2021 and, perhaps more importantly, the ADR of those bookings remains highly elevated.
The 101 days of summer came to a close with a bang in the US, with industry records being broken once again due to leisure-driven Labor Day holiday travel. Brand.com consumer search activity for stay dates through the balance of the year remain highly elevated. Although, we are starting to see the levels of interest wane for December 2021.