Keep Up on Constantly Evolving Hotel Digital-Marketing Trends

How consumers research and shop hotels — and on what channels — can be considered rather fluid. Keeping up with the constant changes, additional distribution sites and package options is a nonstop job. 

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CBRE: Commissions vs. Revenue Trends Are ‘Alarming’

by Ed Watkins, Contributing Editor | April 13, 2018

The hotel industry, both in North America and worldwide, has been riding a long winning streak, with increasing occupancies, revenues and profits. And while the performance has been good for bottom lines, one area of concern has been alarming...

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Let’s be Honest about Points Programs and Personalization

The other night I checked into a hotel that I’ve stayed in at least a hundred times. At the front desk I handed over my driver’s license and credit card and — without being offered any upgrade options — I was assigned an average room and headed...

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Loyalty pricing only beginning of hotels’ long campaign against OTAs

Judging by the comments and feedback I’ve received from a recent interview I gave to Tnooz, people are focusing intensely on the race between major hotel brands and online travel agencies to corner the market in hotel loyalty. Lots of players, on...

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