The Smarter Way to Value Your Casino Guests

More intelligent pricing and reinvestment starts with better segmentation to value your casino guests more holistically. 

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Madrid Hotels Score Big With Champions League Final

We’ve looked a lot at how revenue teams are ‘managing by exception’, and a global sporting event presents a big exception and a big opportunity to optimise on rates and push profit.

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Serviced Apartments: Moving Distribution Online

I was honoured to take part in a Distribution Debate on ‘Beyond the OTAs’ at the recent Serviced Apartments Summit Europe, held in London 1-2 July.

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Striking the Right Balance In Vegas

For decades, the pricing of hotel rooms at a casino was basic and static. There was a rack rate for cash-paying customers, a comp for high-rated players and perhaps one “casino rate” in between. Advancements in back-of-house technology and...

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