Cookie-Cutter Loyalty Betrays Hotels’ Lack of Strategy

The largest hotel brands have been amassing thousands of new members in their hotel loyalty programs, but engagement in these clubs hasn’t necessarily risen. That’s a problem for the industry, but it’s also a major opportunity for both hotel...

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Loyalty pricing only beginning of hotels’ long campaign against OTAs

Judging by the comments and feedback I’ve received from a recent interview I gave to Tnooz, people are focusing intensely on the race between major hotel brands and online travel agencies to corner the market in hotel loyalty. Lots of players, on...

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