Tech Teams Falling Short on Enabling Personalization, Hotel Loyalty

Any effective hotel loyalty strategy today starts with personalization, and often requires a broad directional shift to place the customer at the center of every transaction. When looking to improve guest interactions, hotel operators often...

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Stop rewarding loyalty at the cost of the bottom line

Forbes recently released a list of the world’s most rewarding hotel loyalty programmes. The tally saw Wyndham Rewards replace Marriott at the top of the pile. The list, compiled by the Idea Works Company, calculated that for every dollar spent on...

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How Big Data Enables Loyalty Pricing Without ADR Trade-Offs

Is it already time to abandon the hotel loyalty pricing strategies that were, until recently, so highly touted for their potential to stave off OTAs? Definitely not, but they should be improved through better use of Big Data.

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Cookie-Cutter Loyalty Betrays Hotels’ Lack of Strategy

The largest hotel brands have been amassing thousands of new members in their hotel loyalty programs, but engagement in these clubs hasn’t necessarily risen. That’s a problem for the industry, but it’s also a major opportunity for both hotel...

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