Revenue Management Glossary: From ADR to yield, and everything in between

We often talk about a more comprehensive revenue strategy, but before you can get there, you need to understand effective revenue management, which encompasses segmenting, forecasting and pricing. Here is a glossary of terms to get you started,...

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From Revenue Management to Revenue Strategy

It’s taken a long time to get revenue management into the lexicon of the hotel industry, but now that we’re finally there, let’s talk about redefining it. Revenue management—yield management, price optimization or however it’s described from...

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    The Ultimate Guide to Hotel Revenue Strategy

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