7 Tips For Casinos Reevaluating Their Digital Marketing Strategy

by Kacey Bradley | October 08, 2019

Digital marketing is an essential strategy casinos must adopt if they don't want to leave money on the table. Competition is fierce. Casinos across the globe have effectively deployed advanced campaigns to connect with and attract guests. But...

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Bosworth: Casinos Are In An ‘Existential Crisis’

Patrick Bosworth hasn’t worked in a casino office in eight years, but that doesn’t mean he hasn’t kept his finger on the pulse of the industry.

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Casino Revenues Dropping Nationwide

These seven trending gaming industry stories will impact your casino revenue strategy.

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Casinos: Boost Revenue with a Flexible Reinvestment Strategy

Until recently, marketers and casino revenue managers have largely looked past nuanced reinvestment calculations, because the only goal was filling the hotel and, ultimately, the casino. Consider the following chart: 

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