Casinos: Boost Revenue with a Flexible Reinvestment Strategy

Until recently, marketers and casino revenue managers have largely looked past nuanced reinvestment calculations, because the only goal was filling the hotel and, ultimately, the casino. Consider the following chart: 

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Vegas Casinos Make Up Only 20% of TripAdvisor’s Top 50 Ranking

These seven trending gaming industry stories will impact your casino revenue strategy. 

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A Sure Thing: Mohegan Sun Goes All-In On Data

by Jason Q. Freed, Managing Editor | August 13, 2019

It wasn’t all that long ago when Mohegan Sun Casino & Resort in Uncasville, Conn., enjoyed the benefits of being one of the only major gaming destinations in the Northeast, with the nearby Foxwoods Resort Casino its lone key competitor. Mohegan’s...

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The Smarter Way to Value Your Casino Guests

More intelligent pricing and reinvestment starts with better segmentation to value your casino guests more holistically. 

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