Our latest Pulse Report webinar broadcast on October 27, providing hoteliers from around the world with the latest data about global hotel performance.
Duetto’s Hannah Weller Barrise, Director of Hospitality Solutions, gave a quick overview of the latest global hotel figures, which showed promising growth for EMEA hotels, and cause for celebration in US city destinations for Thanksgiving, Christmas and New Year stay dates.
Talking through the EMEA data, Weller Barrise told the audience: “As we look through the next twelve months for EMEA we see strength across the board. Something that is particularly interesting is that it is both resort destinations and the major European cities of London, Paris, Rome, and Lisbon that are showing really strong growth year over year in terms of on-the-books.
Looking closely at the data for North America, Weller Barrise remarked: “This round of data suggests that cities like New York have signs of positivity as we look ahead to November, December, and even into next year. And it is exciting to see that.”
However, aside from the holiday periods, the Pulse Report highlights a slowdown in bookings for North America and a shift in interest towards Europe.
Weller Barrise was joined by Priya Rajamani, VP of Implementation & Support, Stayntouch, and Stacy Silver, President, Silver Hospitality Group, who gave their insights into what the data could mean for hotel operators in the months to come.
Christmas Cheer for Leisure Markets
The Pulse Report data shows that most markets will end the year on a high.
“The holiday season is going to look good for hotels, especially in those high leisure markets and destinations where you can be outside,” said Stacy Silver, President, Silver Hospitality Group, talking about the North American market.
“The removal of testing restrictions both for Europe and to return to the US has made more Americans able to consider, plan and book trips outside the US. It has helped Europe and other parts of the world.
“Americans are not just traveling inside the US anymore, which is what helped our numbers during the pandemic. They are looking to go to international destinations, they want to go back to Europe,” she remarked.
Focus on Spending Trends
Looking ahead, Priya Rajamani, VP of Implementation & Support, Stayntouch, urged hoteliers to drill down into their customer data and identify the spending trends of their guests to better drive ancillary revenue. She told the audience to look closely at folio-level data as well as revenue metrics to better understand what the customer wants to spend on.
“Get folio-level data of each of your customers to understand whether they are keen on spending more. And what are they spending on? Is it wellness, health, spa, F&B? Here you can start to upsell revenue through packages and promotions based on that data,” she said.
“Once they arrive at the customer profile they are attracting, they can do specialized offers and make their hotel more attractive by offering services that they know cater to that market better. I think that becomes key to driving those ancillary revenues,” Rajamani added.
Missed the Pulse Webinar? Don’t worry, you can now catch it On Demand. Visit https://go.duettocloud.com/pulse-live-oct22 to request the link.