San Francisco, October 18, 2016 —Duetto, which delivers the gaming industry’s most powerful Revenue Strategy solutions, will partner with Pearl River Resort to showcase how casinos can maximize profitability by applying dynamic reinvestment practices to their player development and loyalty pricing strategies.
The two companies invite all casino executives to a free webinar Oct. 25 at 12 EST to learn how new technologies and practices can improve the way casinos value and reward their most loyal guests, whether they are gamers or not. Insights into customer worth beyond just average daily theoreticals lead to casinos producing more finely targeted loyalty offers, upgrades and marketing pieces — and, ultimately, better profitability.
Register here for the webinar.
Dynamic reinvestment is the key to making the massive amounts of gaming and spending data that casinos are able to track actionable and leveraging loyalty clubs for all they’re worth, said Marco Benvenuti, Duetto’s Co-Founder and Chief Product & Analytics Officer.
“Casinos are able to value every guest in their properties more holistically than ever before, which gives them the power to reward players and non-players in ways that reflect their true value, while still maximizing total profit for the casino,” said Benvenuti, who managed revenue for major casino resorts on the Las Vegas Strip before co-founding Duetto. “Dynamic reinvestment ensures that casinos always have the right comps and rewards for their VIPs but also can recognize guests in all their loyalty tiers with room rates that make sense for the bottom line.”
The Oct. 25 webinar will broach several challenges for casino executives and their data-driven solutions, including:
- Moving from an outdated block system toward revenue management practices that set room rates for maximum profit, while still rewarding high-value guests with appropriate casino rates and comps.
- Leveraging spending behavior from all revenue centers of a resort — like spas, nightclubs, golf courses and retail outlets — to reward non-gamers as your property would a regular gambler.
- Making upgrade and player development decisions faster and in a way that reflects those guests’ spending behaviors, grooming the next generation of loyalty club members and regular patrons at your casino.
“Adjusting our revenue management and reinvestment strategies was crucial to accomplishing our growth goals,” said Matthew Perkins, Vice President of Pearl River Resort. “With all the spending data coming at casinos today from the gaming floor and everywhere else around an integrated resort, it is critical to use the right technology able to analyze that data and put it to use in loyalty strategies that still optimize your casino’s profits.”
About Pearl River Resort
Owned and operated by the Mississippi Band of Choctaw Indians, Pearl River Resort is the South’s premier gaming and entertainment enterprise. Pearl River Resort’s portfolio of assets includes Silver Star Hotel & Casino, Golden Moon Hotel & Casino, Dancing Rabbit Golf Club, and Geyser Falls Water Theme Park located in Choctaw, Mississippi, as well as Bok Homa Casino, located in Sandersville, Mississippi.
The Silver Star and Golden Moon Casinos feature two exciting hotel-casinos with a variety of gaming options, timeless and comfortable hotel rooms, Phillip M’s award-winning steakhouse, a sports bar and grill and a variety of other dining options, a full-service spa, retail offerings and live entertainment. Also featured is Dancing Rabbit Golf Club, with two championship golf courses, and Geyser Falls Water Park. Bok Homa Casino features more than 700 slot machines, an event center, and a fabulous quick-serve eatery.
Duetto delivers the most powerful Revenue Strategy solutions to the world’s leading hotels and casinos, allowing them to better manage pricing, revenue and business-mix decisions with superior, actionable data.
The unique combination of hospitality experience and technology leadership enables Duetto to provide new insights on pricing and demand as a true cloud-based software-as-a-service. With Revenue Strategy and Revenue Intelligence solutions that address the challenges of today’s hospitality industry, Duetto helps hotels and casinos optimize profits and guest loyalty.
Thanks to rapid marketplace adoption, Duetto is expanding in key markets throughout the Americas, Europe and Asia. More than 1,200 hotel and casino properties in more than 60 countries have partnered to use Duetto’s Revenue Strategy and Revenue Intelligence platforms.
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