Content by Joanna DeChellis, Digital Marketing Manager

Joanna DeChellis, Digital Marketing Manager

Joanna DeChellis, Digital Marketing Manager

Joanna joined Duetto in May 2015 as a Digital Marketing Manager with more than a decade of writing, editing and graphic design experience for both print and online trade publications. She is passionate about digital media and driving engagement.

Why You Need a Next-Gen Loyalty Program—and How to Build One

Hear that rumble? That’s the sound of hotel loyalty programs undergoing a seismic shift.

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Why Casinos Need Big Data to Make Better Reinvestment Decisions

Big Data can have a big impact on a casino’s ability to differentiate compensation rates and casino reinvestment strategies before rewarding guests. In fact, Big Data can help a property maximize revenue and profits, while building loyalty on and...

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Drive Profits by Mastering Hotel Segmentation

One size never fits all when it comes to hotel room rates. But nailing down who gets what price and why can be intensive and complicated without the right tools and tactics. Thankfully, a well-designed (and frequently updated) hotel segmentation...

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4 Steps to Evolve to a Next-Generation Hotel Loyalty Strategy

There are two types of hotel customers: those who are fiercely brand-loyal and those who aren’t. But as hotel loyalty programs evolve (or don’t evolve in many cases), customers on both sides are finding that sticking with any one hotel brand...

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