RGI, MPI and ARI are benchmark index scores, not percentages. 100 = fair share; an RGI of 110 means 10% more revenue than fair share against comp set.
More than 25 years across total revenue management, reservation sales, property repositioning, and commercial performance. Since joining Outrigger in 2017, she has helped shape the company's global approach to revenue strategy, business intelligence, CRM, digital technology, and commercial decision-making.
Outrigger Resorts and Hotels operates 31 properties across Hawai‘i, Fiji, Thailand, Mauritius, and the Maldives — 5,613 rooms globally, supported by 26 sales and marketing offices. Founded in 1947 and headquartered in Honolulu, it competes in some of the world's most sought-after beach resort markets.
Outrigger competes with global branded chains whose loyalty programs, marketing resources, and digital reach operate at a very different scale. As an independent operator, it relies on brand differentiation, reputation management, and a deliberately curated technology stack to compete effectively.
Its concentration in Hawai‘i also creates exposure to sudden demand shocks — COVID, the 2023 Maui wildfires, and seasonal weather events have repeatedly required rapid repricing. During one 2025 storm, cancellation rates rose from ~30% to 49% in under a week.
Can we all do a favour and not talk about revenue management anymore? It is a revenue strategy. It is a performance strategy. It is a commercial strategy. We've got to get out of calling our titles Revenue Management.
Together, the two platforms support what Jenna describes as a "Total Profit Engine": an operating model in which pricing, market position, and profitability can be reviewed as part of the same commercial rhythm.
Outrigger acquired this property from a global branded chain in 2018, renovated in 2019, and repositioned it as 'Waikiki's Craft Hotel' — pivoting from a predominantly Asia-sourced guest mix to the domestic US market. COVID arrived as the hotel was beginning to ramp.
When the market reopened, the commercial team used Duetto to manage each stage of the pricing recovery. By December 2022, the hotel had exceeded fair share across occupancy, ADR (ARI 108 by 2023), and RevPAR simultaneously, with occupancy (MPI 90) still ramping. By 2025, it ranked #1 on TripAdvisor within its competitive set.
Before renovation, Outrigger Waikiki Paradise Hotel ranked #29 on TripAdvisor within its competitive set. Outrigger identified the challenge as a product-positioning issue rather than a service issue, renovated the property in 2024, and relaunched it in 2025.
Within twelve months, the hotel moved to #4 on TripAdvisor, approached fair-share RevPAR ahead of its planned ramp, and exceeded its global branded competitive set on GOPPAR — even while two important food and beverage outlets were still awaiting permits to open.
Outrigger Fiji Beach Resort competes with five global luxury chains. Using HotStats benchmarking, the commercial team can compare performance beyond rooms revenue and quantify differences in total revenue capture, operating efficiency, and profitability.
Non-room revenue per occupied room is FJD $404 — 19% above the global luxury comp set — while operating cost per occupied room runs $52–$72 lower (14%). Overall, the property is ahead of its comp set on Total Revenue, GOPPAR, and GOP margin, evidence the team is using in the management agreement renegotiation it is developing with its ownership group.
It's not about what you have. It's how and who you use it with. Connecting Duetto and HotStats — that's profit and performance optimization. And then it all comes down to your culture.
Outrigger is approaching visibility in AI-powered search with the same urgency previously applied to OTA rankings. Either a property appears in the response, or it does not.
HotStats is currently used by executive leadership and development teams. The next step is embedding it into the revenue team's monthly operating rhythm as a recurring report card.
With the technology foundation in place, Outrigger's next focus is developing commercial professionals who can lead strategic conversations with boards and ownership groups.
For Outrigger, revenue management has evolved into a wider commercial strategy that connects pricing, market position, digital performance, and profitability.
Connecting Duetto and HotStats gives Outrigger a clearer view of what was decided, why, and how that decision contributed to revenue and profit performance.
The Waikiki examples show how structured pricing strategy and competitive benchmarking help repositioned hotels rebuild market share.
Outrigger's portfolio RGI of 110 shows an independent operator can compete effectively with larger global brands when positioning, technology, and commercial model work together.